If there’s anything I’ve learned from my years as an internet marketer, it’s that I’m always going to be learning.

I definitely learned something with my St. Baldricks Fundraiser and that is that online fundraisers should be fast and furious – not slow and steady.

Let me explain

I’ve been doing fundraisers on the net for several years.  It all started with a friend’s need – then another and then another.  I reached out to the online community and raised hundreds of dollars and then over a thousand.  In the last effort over $7000 was raised.  In every case the money was raised fast – which very little advance notice.

When I decided to do this St. Baldricks fundraiser I thought if a fast, last minute fundraiser can raise so much money – a carefully planned fundraiser should be a piece of cake – so I confidently set my goal to raise $5000.

I pre-warned my community about the fundraiser so they could plan ahead.  I pre-organized several key partnerships to help me spread the world.  I gained the support of many marketers with a large circle of influence.  With all of this great planning and cooperation, I fully expected to see a huge response to the fundraiser!

And then…  pffizzle.

From the last week of October to now I’ve raised an embarrassingly low amount: $168.00

If you could only imagine how ego deflating that is LOL!

Here’s a peek into my thoughts:  “But I’ve got a great tribe of generous people! I’ve got awesome key partners spreading the word!  I’ve done everything right – how can this be going so bad?!”

Obviously I didn’t do everything right.

I looked back at all of the fundraisers of the past. They were grassroots driven, urgent and personal. I looked at my St. Baldricks Foundation fundraiser and while I see certainly see the urgency of it – I’m guessing others don’t.  St. Baldricks is a national charity.  It’s been around for years and will continue to be there for years to come.

It’s not that people don’t care about St. Baldricks, I’m not saying that at all. I realized though that by giving my fundraiser an entire month to play out, I failed to create a sense of urgency.

I expected that the extra time would build excitement, instead it seems to have built in procrastination!

There is no doubt in my mind that my circle of influence intends to support me in this, they just been thinking ‘I have time – no hurry’.

Ok, so lesson learned.  I’ll stick to fast and furious fundraising in the future

And, since we only have FIVE days left before I’m set to shave my head on Black Friday – let’s shake off all procrastination!

It’s Purple Week! 

My hair has been yellow, pink and now it’s purple.

Purple is the color of Passion and I am passionate about making the most of this last week – and raising all of the money I can to fund childhood cancer research.

I am pulling out all the stops and have a few good friends stepping up to help me.

NOW is the time to give and it IS super urgent!

Make a donation to St. Baldricks this week and walk away with some great internet marketing resources as a special thank you

How it works:

Make your donation direct to St. Baldricks at this link, then forward your gift receipt to me (email it to support@momstalknetwork.com)  to claim your Thank You Package as detailed here:

$10 Donation Thank You Package

• Free Mom’s Talk Network Christmas Gift Guide Listing

$25 Donation Thank You Package (Worth $46!)

• Free Mom’s Talk Network Christmas Gift Guide Listing
• Nicole Dean’s Blog CPR $17 Value
• Easy Article Marketing Course $29 Value

$50 Donation Thank You Package (Worth $104.50!)

• Free Mom’s Talk Network Christmas Gift Guide Listing
• Nicole Dean’s Blog CPR $17 Value
• Nicole Dean’s Sales Page Sense Report $17 Value
• Easy Article Marketing Course $29 Value
• Smart Blogging Skills 15 Week Course $29 Value
• One Free PLR Article Pack from Easy PLR $12.50 Value

$100 Donation Thank You Package (Worth $301.50!)

• Free Mom’s Talk Network Christmas Gift Guide Listing
• Nicole Dean’s Blog CPR $17 Value
• Nicole Dean’s Sales Page Sense Report $17 Value
• Easy Article Marketing Course $29 Value
• Smart Blogging Skills 15 Week Course $29 Value
• One Free PLR Article Pack from Easy PLR $12.50 Value
• Three Month Membership to Solo Masterminds $147 Value
• One on One Coaching Session w/Kelly McCausey $50 Value

$250 Donation Thank You Package (Worth $1241!)

• Free Mom’s Talk Network Christmas Gift Guide Listing
• Nicole Dean’s Blog CPR $17 Value
• Nicole Dean’s Sales Page Sense Report $17 Value
• Nicole Dean’s Outsource Weekly $324 Value
• Easy Article Marketing Course $29 Value
• Smart Blogging Skills 15 Week Course $29 Value
• TWO Free PLR Article Packs from Easy PLR $25 Value
• One on One Coaching Session w/Kelly McCausey $50 Value
• Lifetime Membership to Solo Masterminds $500 Value
• One Month Mom’s Talk Network Full Sponsorship $250 Value

Remember, these are only claimable for gifts made THIS week – so head on over to my St. Baldricks Fundraiser page to make your donation today!

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